No matter what stage you are at in your career, first impressions count and can make a difference in whether you land that new job or promotion. This is true for in-person meetings and interacting online with prospective employers or business clients. And in today’s digital age, it is almost a given that you have a web presence of some sort, usually a website or on social media (or both). With more and more contacts happening online, the need for a professional head shot could not be greater.


Yet…we live in the age of the “selfie” and many professionals are using selfies as their profile head shot on LinkedIn or on their website’s staff page. While selfies may be okay for sharing among friends, they are not the best option for showcasing your professionalism. If you want to be taken seriously by employers and clients, you need to invest in a high-quality head shot. At Michael Broyles Photography, we work with professionals all the time who understand the value that a formal business photograph adds to their reputation. Here are five reasons why you should consider one too.


Make a Memorable First Impression

Head shots are often required for a number of applications, from blog posts and social media to publishing an article in a journal. And in this day and age, the first contact you have with a client or another business professional is typically through their online bio and head shot. As a result, it is easy to form an opinion about a person before you even speak to him or her, just based on their photograph. Having a professional head shot calls attention to your professionalism, experience, and desire to put your best foot forward. They leave a lasting impression with your audience.


Define Your Personal Brand

Your head shot is more than just a photograph of you: it conveys your professional image and brand. What you wear, how you hold yourself, and the attitude you exude all combine to paint a picture of your authentic self. As a business professional, you want a head shot that shows you are approachable, warm, and above all, trustworthy. By working with an experienced photographer, he or she can help you project the right image and create a brand that is uniquely you.


Create a Connection

All well-done head shots should create an instant connection with the viewer. This is especially important for head shots that are used on social media platforms such as LinkedIn. People feel more comfortable connecting with someone when they can place a face with a name; this is true regardless if the introduction is made online or in-person. In addition, a well-done head shot serves as a reminder of who you are after that initial connection has been made. Think about contacts made at conferences or networking events; you are more likely to accept a “friend” or “follow” request from a person you recognize and remember interacting with over one you do not.


A Boost for Your Confidence

Let’s face it: when you look good, you feel good. And how you dress and feel on the day of your photo shoot is captured in the images your photographer takes. Thus, it is worth the time and effort to choose an outfit that allows you to express your professionalism and personality. Having a high quality head shot to share with peers, employers, and clients can boost your confidence in yourself and your skills, enabling you to be at your best for when it matters.


An Investment in Your Career

Your business head shot is just as valuable an asset as your resume. It shows that you take yourself and career seriously. If you are wary of the cost of a professional head shot, look at it this way: a high-quality head shot is an investment that will help you stand out from the competition. Don’t focus so much on the present cost; think about the dividends it will pay down the road.


Work with Michael Broyles Photography to create a business head shot that makes you shine! Call to learn more about scheduling a consultation and to inquire about our monthly specials.