In business, first impressions count. This simple truism is a big reason that Michael Broyles Photography offers business portraits as one of our services. We want to help you make a great first impression.
However, in today’s business climate, the amount of time you have to make that first impression is growing smaller by the minute. How can you promote your business and the unique skills you bring to the table while catering to ever decreasing attention spans? The answer is video.
Video is effective at conveying a large amount of information is a very short span of time. As noted in one Huffington Post article, one minute of online video equals approximately 1.8 million words. If you want to use video to build your personal brand, here are some important considerations to keep in mind.
Make an Introduction
Videos can be a great way to help distinguish yourself and your business from your closest competitors. You can show what makes your products and services unique, as well as set a tone for how you engage with customers or clients. Most importantly, a video introduction to you and your business lends a personal touch that cannot be achieved through an email campaign or placed advertisement. You can leverage this video in a number of ways, from posting on your website to including with your LinkedIn profile.
Know Your Audience
When you create your video, you should know exactly who the video will be targeted to. This is especially important if you offer an array of products or services that cater to vastly different customers or clients. Take the time to craft messages that convey your brand in ways that resonate with each type of client or customer. Trying to speak to everyone at the same time may create confusion, cost you customers or clients, and will not help grow your business.
Demonstrate Your Knowledge
Building a personal brand includes demonstrating you have knowledge in a particular area of expertise or taking a stand on a position in your field. Video can help you articulate your expertise or point of view in a way that invites viewers to engage with your message. You may choose to film several short videos that break down a topic into easy-to-digest pieces. This will go a long way to helping you build an image as a thought leader and as someone who can be trusted in your line of business.
Tell a Story
Everyone likes, and can relate to, a good story. According to Smart Business, brand storytelling is becoming an increasingly popular marketing tactic. People are looking to connect more intimately with the products and services they use, and storytelling is a powerful and compelling way to build trust and persuade people that your brand is the one for them. Keep the human element of your product or service top of mind when creating and telling your brand story. What sets you and your product/service apart from everyone else? How will it improve your customers’ or clients’ lives for the better?
Your brand videos need not live only on your website or LinkedIn profile. In fact, they should be used as widely as possible to get the most bang for your buck. Of course, you can post on social media platforms like Facebook and Instagram (and you should!), but there are other ways you can share and make your videos accessible to your target audience. MarketingProfs.com suggests the following opportunities for effectively leveraging your videos:
- Product detail pages
- Landing pages
- Thank you pages
- Support documentation
Interested in building your personal brand with video? Michael Broyles Photography can help you get started with our Professional Image Package. Through the month of January, you can get a business portrait and 2 videos for just $300. Set up a free consultation with Michael Broyles Photography today to learn how we can help you convey your unique personal brand.